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Independent Project

Eyeglass Display

Brand 

Brand: Founded 2010,  HQ based in New York, Founders Jeff Raider, Andrew Hunt, Neil Blumenthal, and David Gilboa

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Barrier: Sales split between online and physical retail 

 

Competition: Amazon, Target, Ray-Band, Sunglass Hut, LensCrafters

Target Audience 

Females and males, ages 18 -25

Young Female Student

Meet Jenny

She is 20 years old and attends college as a financial major. She is heavily sociable and use social media to get their news. Her favorite platforms are twitter, instagram and snapchat. She watches tv shows through streaming services rather than using an actual tv. Now that everything is virtual, her work and classes are online. Before the pandemic, she was a frequent user of technology and now is a heavy user. She does not have time to sit down and read a physical book. If she does have time to read, she downloads their books. Since she is just starting adulthood, she is not sure about her career. She is debating about switching her major. She lives in the dorm with her sorority sisters.

 

Current beliefs 

Jenny believes that her eyesight is getting worse as she spends more time on screens. She also thinks that everything has the possibility to be done fashionably. Function should not limit variety. 

Young Female Student

Insight

Young adults want glasses that fit their personality and fashion, but also have blue light filters. 

The Best of Both Worlds

Role of Communication

Emphasizes that with Warby Parker’s glasses, consumers can have the best of both worlds with fashion meeting functionality. There is a variety of shapes and colors, but each glasses can have the blue light filter to prevent eye strain. 

 

Social Media and Subway Posters 

Social Media 

Subway Posters

[NS]

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