
Independent Project

Brand
Brand: Founded 2010, HQ based in New York, Founders Jeff Raider, Andrew Hunt, Neil Blumenthal, and David Gilboa
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Barrier: Sales split between online and physical retail
Competition: Amazon, Target, Ray-Band, Sunglass Hut, LensCrafters
Target Audience
Females and males, ages 18 -25

Meet Jenny
She is 20 years old and attends college as a financial major. She is heavily sociable and use social media to get their news. Her favorite platforms are twitter, instagram and snapchat. She watches tv shows through streaming services rather than using an actual tv. Now that everything is virtual, her work and classes are online. Before the pandemic, she was a frequent user of technology and now is a heavy user. She does not have time to sit down and read a physical book. If she does have time to read, she downloads their books. Since she is just starting adulthood, she is not sure about her career. She is debating about switching her major. She lives in the dorm with her sorority sisters.
Current beliefs
Jenny believes that her eyesight is getting worse as she spends more time on screens. She also thinks that everything has the possibility to be done fashionably. Function should not limit variety.

Insight
Young adults want glasses that fit their personality and fashion, but also have blue light filters.
The Best of Both Worlds
Role of Communication
Emphasizes that with Warby Parker’s glasses, consumers can have the best of both worlds with fashion meeting functionality. There is a variety of shapes and colors, but each glasses can have the blue light filter to prevent eye strain.
Social Media and Subway Posters
Social Media
Subway Posters



