
Partner: Reagan Sanborn
Problem
No app exists that is geared specifically to young people about things to do and places to go in their location.
Solution
Spot is a location based social networking app that exposes hidden restaurants, venues, and events for the typical Gen Z/Millennial city goer through combining elements of their favorite apps such as Yelp, Instagram, and Pinterest.
Target Audience
Females and males, ages 18-25
Meet Kat
She is a bubbly young adult. She just turned 24 and has recently had a huge party. She often is the designated “DJ” of every gathering, but is always nervous having control of setting the vibe. She has a hard time playing new trendy songs because she is unsure how everyone would react. She often reverts back to her trusty playlist with dependable songs. Her favorite genreShe lives in the city and has a close commute to her work at an advertising agency. She is very close with her friends and often has weekend get-togethers. She is currently dating around, but not really focusing on having a serious relationship at the moment. She has a pet dog that she recently adopted. She gets her news from social media and the podcasts she listens in the mornings. She tries to be healthy and never misses her Sunday SoulCycle class.
Current beliefs
Being the “DJ” in charge of the queue has a lot of responsibility. They need to know how to set the atmosphere and what are the trendy songs that people want to listen to.

Insight
​Our audience is image driven, focus on aesthetics, and values opinions and recommendations of others.
Find Your Spot
Role of Communication
Expose target audience to Spot’s features and encourage them to start finding their own cool spots in their city!
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Subway Posters, Billboards, and Bus Stops
App Explanation

Subway Posters




Billboards




Bus Stops



