Meet Lavender 

She has 2 young children. She is a 34-year old single parent who commutes into the city for work as a paralegal. She has to compromise a lot to keep her kids happy because she doesn’t have a lot of time. She will give them fun gummy vitamins and snacks to prevent tantrums. She makes efforts to be sustainable like led light bulbs and turning off lights when she leaves the room, but she does not have the time or resources to do much more. She wishes she could have a place with solar panels and serve healthy foods to her children without fear of tantrums. She gets her news from reading the New York Times app and listening to the radio during her commutes. Her aspiration is to provide healthy aesthetically pleasing meals for her family without compromises. 

Current beliefs 

Lavender is open to healthy diets and changing lifestyles, but eating bugs is a bit too extreme, and she knows her kids definitely wouldn't like it. She really likes the nutritional benefits and the fact that it is sustainable. She has heard about this brand on SharkTank but has never bought it.